CHEWI Fruit Jerky
concept, design, packaging, marketing, illustration

CHEWI, a company that creates organic fruit jerky, has the primary objective of appealing to children while also attracting their health-conscious parents. To achieve this, I incorporated fun and colourful elements, employing cute and engaging illustrations of various fruits that reflect the product's natural and wholesome qualities. By using a palette bursting with vibrant hues, I aimed to captivate children's attention and make the packaging and branding visually enticing. This approach not only encourages children to enjoy the delicious flavours but also serves as a creative way to introduce them to healthier eating habits. Ultimately, the goal was to create a brand that appeals to all demographics, bridging the gap between children's preferences and parents' desires for nutritious snack options.