snackaroo!
concept, design, brand identity, packaging, illustration, web design

with snackaroo, the goal was to create a brand that felt just as fun and energetic as the
snacks themselves. bright yellow, teal, and orange set the tone - bold, playful, and kid-approved.
the brand had to catch the eye of a younger audience with its colour, bounce, and character, but also win over parents with a sense of trust and transparency (whole ingredients, no weird stuff - snacks everyone can feel good about).

roo, the snack-loving kangaroo mascot, is the heart of the  brand - everything was built around a world where roo leads the snack adventure. it’s cute, cheerful, and inviting! snackaroo doesn’t try to be serious or over-polished - just fun, real, and a little wacky. exactly how snack time should feel.