Enigma Kombucha
concept, design, brand identity, editorial, packaging, typography, marketing

The primary objective of this project was to create a kombucha brand that captivates both new kombucha drinkers and seasoned kombucha enthusiasts. This was achieved through Enigma Kombucha's clean, inviting, and fun visual identity with the bright colours and fluid handwritten type. Enigma Kombucha's carefully curated flavour selection also bolstered the brand's appeal, offering flavours that entice newcomers such as Raspberry Lemonade, but also satisfying the tastes of connoisseurs with nuanced choices such as Peach Ginger. Another point that was emphasized in the marketing of the brand to appeal to both new and experienced drinkers is the low sugar content when compared to other kombucha drinks on the market.